Travel Green Wisconsin is a voluntary program that reviews, certifies and recognizes tourism businesses and organizations that have made a commitment to reducing their environmental impact. Specifically, the program encourages participants to evaluate their operations, set goals and take specific actions towards environmental, social, and economic sustainability.
Above all, the Travel Green Wisconsin program is designed to protect the beauty and vitality of Wisconsin's landscape and natural resources. Wisconsin's natural resources, wildlife and cultural diversity are among its most important tourism assets. Efforts to preserve them for future generations serve the best interest of Wisconsin travelers, as well as its tourism industry and the state's overall economy.